Dirimens Copulatio is a Latin term for an amplification tactic that is widely used in marketing campaigns worldwide. Dirimens means “separating” and copulatio is, well, as you might have guessed, “combination”. This tactic is best exemplified in modern usage by these four words: “But wait, there’s more!”

Email provides an opportunity to reach out to as many people at minimal cost and with less effort. However, considering that most people get a lot of email daily, you have to state your message in the most concise way. So how do we write email ads that attract and lead recipients to open and respond to it?

So you want to write copy for the web. Is it easy? Read on for some basic tips in making effective web copy.

The release of Apple’s iPad’s drew a lot of attention from around the globe, especially after the heavily-publicized launch by Steve Jobs, focusing on the iPad’s supposedly fantastic interface. Well, so does it live up to expectations? Let’s see.