You bet it does! With the unprecedented popularity of online and mobile games these days, casual games have become one of the most compelling advertising platforms. It particularly helps in company or product branding and boosting inquiries and sales.
Currently, there are two types of casual games that are used in advertising campaigns across different industries [...]

4 no-fail marketing strategies using casual games

Tired of the usual email newsletters in marketing your products? Well, no one reads them past the word “special offer” anyway. But almost everyone is guilty of playing mobile or pc casual games (even a few hours before a deadline). Thus were advergames born: to achieve marketing goals [...]

Casual games have defined the gaming industry in more ways that we can imagine. From grandmothers down to pre-school children, casual gaming is carving a niche in every consumer’s lifestyle. Every year, hundreds of social games are released. Fast-paced developments in mobile technology have contributed a huge role in the high demand for casual gaming. [...]

Today, casual gaming is estimated to be a $3 billion industry. Like in any booming business, many new players are joining the bandwagon and competition gets tougher by the day. To keep up with the race, game developers and publishers use the try and buy model in game portals.

Twitter is one of the most popular social media today. The daily use of Twitter and extension tools (like TweetDeck and Tweetpo.st) as well as its capability to connect to other social networking sites makes it a perfect SEO tool.